PT. Diamond Cold Storage (Diamond) was founded in January ’74 as a PMA (foreign direct investment company) by three partners. Mr. W.T. Chen was the local partner, with Cold Storage Company Ltd. of Singapore and Amatil Australia (now Amatil Coca Cola) as the foreign partners.
At the time, Indonesia’s ice cream market was in its infancy. Consumption of ice cream was extremely low and refrigerated distribution was next to non-existent. After five years, Mr. W.T. Chen took over, and Diamond’s fortunes began to change.
Under Mr. W.T. Chen’s leadership, Diamond created our own refrigerated distribution network. This move enabled us to widely expand and channel our ice cream products into new retail markets, followed by expansion into the food service and general trade segments.By the 1990s, Diamond was confident enough to begin exporting.
We also proved able to meet the stringent supply standards of brand name international franchises such as McDonalds, and became a trusted supplier to many other international franchises. Our expansion has continued in the new millennium as we continued to expand our range of products, while maintaining existing products and strengthening our organization and supporting infrastructure.